Don’t Call New Home Owners ‘Millennial’

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    Don’t Call New Home Owners ‘Millennial’

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    Calling young home buyers ‘Millennials’ is a new habit in some circles. We’ve all heard the term, but it can come across negative because it usually associates with flippant behavior.
    You don’t want to get into saying things like this, because It is not wise to label any one group of individuals, and we should be in touch w/ what ‘Millennials’ are looking for in a real estate agent.  It only makes sense to learn all that we can about the real estate habits making up 42% of all home buyers does it not?

     

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    Showmenow is an app that works off your geolocation.  Perfect for on the go, fast paced clients.  If what Zillow says about ‘millennials’ is correct, then mobile apps are what real estate clients desire the most, at least 80% (8 of 10 ‘millennials’).  As a real estate agent, you still have to bring your “A” game to the table once you actually get your foot in the door.  Showmenow has a flat fee of $60 monthly.  Zillow’s Premier agent runs approx $475 monthly – the service features your profile as a “banner ad” of sorts – next to 4 other competing agents; seen only when someone searches for a home in your registered area.  Showmenow works where you are licensed and in areas you are willing to service, based on your location at the time.    
     
    The new agent priority notice feature let’s you answer notifications from waiting buyers, when you’re available.  Should you or a registered team member be unable to answer the notification, then a secondary notification is sent out to surrounding agents in the area.  Showmenow helps prevent the loss of a potential offer on your listing, because no one answered their phone.  With this feature, you can assure sellers will gain maximum exposure of their homes for sale to potential buyers.
     
    • Showmenow offers app technology your clients require
    • One of the least costly marketing tool in the industry compared to other leading sites and services
    • Immediate and direct purpose driven results – answer as many waiting buyer leads as you feel comfortable with 
    • Allows agents to show case their handle on mobile technology to potential sellers and win more listings

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    We found an interesting article on the generation called millennials, and wanted to share a few points on the article below: 
    1 – Millennials prefer the suburbs: 54% purchased homes in communities with shared amenities.
    ‘Millennials’ are believed to be die-hard city dwellers, the main fact to focus on is that 67% of this group consider owning a home the American Dream. 
    2 – They want to talk to a real person: 30% prefer a phone call over text and 24% would rather meet in person than get an email.
    With the convenience of the tech industry, agents can multitask more than ever and cover more clients.  What is important to remember: Real Estate is still very personal and requires contact.  Text messages and emails are convenient, but will not suffice for a live voice and interaction.   
    3 – They’re methodical: Millennials overcome their real estate inexperience by doing copious online research.  9 out of 10, start their search online – on average 5 online sources for their needs.  8 of 10 use mobile devices/apps to research agents and lenders.  Millennials also utilize at least 2 agents when buying a home and often 3 agents when selling.  They go on at least 4 home tours, and attend 2-3 open houses.  Then make at least 2 offers.
    In the past real estate clients trusted any person with credentials and a license.  If the housing crisis has taught ‘Millennials’ anything, it is to conduct their own research and make a decision.  This is the “IT” generation, where clients jump online and google your name, brokerage and every trace amount of information to formulate your online persona.  ‘Millennials’ do their homework and check blogs, social media and various info sources before they trust a company profile.
     
                     
    4 – They appreciate and reward your expertise: Millennials conduct due diligence, more than 61% check online reviews and 57% explore past sales history on the agent.  61% ask their friends and family about their experience before choosing the right agent.  55% recommend their agent to others and 26% leave online reviews.  40% stay in touch with their agent after the transaction asking for home improvement advice.
    Millennials have learned to conduct their own research and draw their own conclusions.  As an agent you must be on top of this change, why? Because, like “trivago” your client will be comparing you to other agents out there with a swipe of the finger.  The tech generation has made it a practice to compare/contrast and see which agent/site/product offers the best service.  They do this because company profiles generally show their agents in only the best light possible.  This generations is well aware of paid bloggers and online profile building services.  Hence informal background searches are normal.
    Why Showmenow?
    As a Real Estate agent you need to be speaking with the same tech language as your clients.  “Check out my website” no longer carries the appeal it once held, because everyone has a website.  It is important to have your marketing come off direct, clean and un-burdened via information overload.  This is where mobile apps excel in the market place.  Most people have their mobile connected to them, by their side and next to them when they sleep.  Not everyone takes the time to log in to a laptop, let alone a desktop – takes too much time…

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    [ read article on Zillow ]

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